Visually Impaired People Global Challenge

Inclusion Constraint

Indonesia visually impaired people face constraints almost in every aspect in life including access, education, and also chance to work inclusively in all industry. Although there is a 1% national rule regarding disability employment, it is reasonable if companies can’t fulfil the quota if the applicant doesn’t meet qualification they need.

Do you know?

There are 3.75 million visually impaired people in Indonesia?*

80% are in productive age and 40% are in elementary to high school age.

Unmatched industry demand vs formal education capacity building

Most of existing educational institution didn’t teach competencies that meet industry requirement. Unfulfilled 1% (now 2%) employee quota for people with disabilities in a company (UU no 4 Tahun 1997, updated to UU no 8 Tahun 2016). Yet, no distinct punishment nor recognition in implementing this regulation. Technically there is a fine if a company doesn’t follow this regulation. Hence it is easily waive once the company make a statement “I don’t find those who fit to the job requirement I need”. Well, it is understandable though. Company only hire those who are valuable and beneficial for their return on investment.

Visually Impaired People become a dependent or lower income individual

Not only because the expertise not met industry demand, there is also a stigma that “employing visually impaired people is inefficient and costly”. Most informal sector not only earn less than UMR but also a perceived second class worker on society. While company considers it ‘costly’ because it generally takes more time to adapt with the office situation or even they have to build supporting infrastructure in the office. Again, return on investment.

Even those who excel still linger in its own community.

Sometimes, it is not because they are lack of skill, but because of the common environment’s inability in providing supporting infrastructure or transport accessibility. Mobility become a serious issue since most of them can not rely on private transportation while public facility still far more than ready. In our perspective, it is not time and money efficient.

2008: The First Encounter

In 2008, Suarise founder met Didi Tarsidi, the former Head of Pertuni and Universitas Pendidikan Indonesia Lecturer; and Hendra Jatmika (also known as Hendra Pianoman) for her final assignment in the university. This is the first time she knows about screen reading software as well as acknowledging visually impaired people truly potential.

2018: The First Initiatives

After have been teaching digital marketing for the last 4 years, this insight suddenly raised back and it was early in 2017 we start to talked about this opportunity with Yayasan Mitra Netra. Finally, almost one year afterwards, the team was finally set and the first training was held on February 3rd, 2018 with 10 trainees. It was a substantial learning for both side. We have explored and undergone numerous experiment within the training session to get the effective and efficient learning formula. We also evaluate and get people feedback to improve the training quality.

What We Believe

About the future of digital industry


Digital Marketing nowadays is critical for any scale of business, from small to high enterprise. Digital Content Writing is paramount to improve either discoverability, engagement, and people preference to buy someone’s product or services.


Digital content will always evolve and writing has always been fundamental and crucial ever since, from the beginning of search engine and to the future where robot and artificial intelligence tap in. Yet, creativity will be irreplaceable.


Digital technology enable people to learn and to work from anywhere without exception – including diffable people especially visually impaired people. With Digital Content Writing proficiency, we can close the gap and start the real inclusion.